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For a limited time save up to $10 on NOW FRESH dry food recipes in store! Learn More

Choose food to help them thrive

Our community of pet parents have this in common – wanting what's best for their pets. Choosing NOW FRESH not only helps your pet look & feel great, but you'll feel great too knowing you're feeding premium quality recipes your pet will love.

4.6 stars, 1200+ reviews, small breed dog sitting beside bag of NOW FRESH
Berries
French Bulldog standing beside bag of NOW FRESH dry food

5-Star Review

"Quality food!!!"

"My French Bulldog puppy loved this food! It has excellent ingredients and no fillers. It left my Penelope full of shine on her coat. The kibble was a perfect size for a puppy. I would recommend this food."
- bigmakjenn
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Bamboo spoon with coconut oil and flaxseeds
Calico cat sitting beside bag of NOW FRESH dry food

5-Star Review

"I would definitely recommend this food!"

"First of all, I would like to say how great this food is! Both of my cats seem to really like it. The ingredients are incredible, the nutrients are well balanced and the quality is simply amazing...I believe my cat’s coat is looking a lot shinier and healthier recently. 😊"
- mandyxo
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Cranberries