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Your Cat Might Act Like They Know Everything

But they don’t know how to read food labels. They need you to choose perfectly balanced, minimally processed nutrition to help keep them healthy from kittenhood to their golden years. Try NOW FRESH, made with tasty fresh meats & nutrient-rich superfoods.

Blueberries and cranberries
  • Crafted by passionate pet nutritionists
  • Made with fresh meat, poultry & fish
  • Minimally processed with no meat meals
  • Recipes tailored to your cat's life stage

Our cats need us to choose balanced nutrition to help keep them healthy and happy.

Find NOW FRESH at a Retailer Near You

We're part of the neighbourhood. Discover NOW FRESH at a store in your area.

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Made by Experts, Approved by Cats Across the World

Cats can see amazingly well in low light, but they still can't read labels. As pet parents, it's our job to give our feline friends the perfectly balanced nutrition they need. Watch to see how NOW FRESH helps your cat lead a long, happy and healthy life.

Find other NOW FRESH cats on social media

Follow us on social to get your daily dose of cuteness, tips on pet nutrition, & to participate in giveaways. Plus, share your pictures with us by tagging @nowfresh.petfood for a chance to be featured!