Your Cat Might Act Like They Know Everything
But they don’t know how to read food labels. They need you to choose perfectly balanced, minimally processed nutrition to help keep them healthy from kittenhood to their golden years. Try NOW FRESH, made with tasty fresh meats & nutrient-rich superfoods.


- Crafted by passionate pet nutritionists
- Made with fresh meat, poultry & fish
- Minimally processed with no meat meals
- Recipes tailored to your cat's life stage
Our cats need us to choose balanced nutrition to help keep them healthy and happy.
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