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Our Story

The idea was simple. Pets deserve food that is made with the same love, care, and thoughtfulness as we put into preparing meals for the human members of our families.

Cat and Beagle illustration
Woman sitting in grass with Chocolate Lab dog

Perfectly Balanced Nutrition

Helping keep pets healthy and happy

We owe it to them to choose only the best ingredients like fresh meat and nutrient-rich superfoods. We keep processing to a minimum to preserve nutrients and flavour, cooking our recipes at the lowest possible temperature and using no meat meals.

Woman holding Border Collie in garden centre

Looking to the Future

Committed to people and the planet

While pets are our number one priority, we also care deeply about being a force for good in our communities and reducing our footprint on the planet. We believe that committing to purposeful changes throughout our organization adds up to a big impact.

Mussels and mint leaves

A Sustainability Plan with a Purpose

We have developed a four-point plan modeled on the United Nations' Sustainable Development Goals for 2030, to guide our purposeful steps towards creating a positive impact on pets, the environment, and the communities where we live and work.

  • Environment
    Continually seeking ways to reduce our carbon footprint and protect the natural world around us.
  • Community
    Giving back purposefully and consistently for long-term social and economic health.
  • Employees
    Investing in our team’s physical, social, professional, and financial well-being.
  • Transparency
    Becoming ever more accountable, transparent, and ethical in the way we work.
Man and woman drying off dog in towel

You can count on us

We're here to help

We’re humans caring for pets, and pet parents caring for pet parents, so get in touch if there’s anything we can do to help.
Questions for our team?
Get in Touch
Salmon and parsley

NOW FRESH. Because happy, healthy lives are in the balance.