Your Pets Can Learn So Many Things
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All small bags of NOW FRESH are on for $14.99!

Click below to find a Pet Valu store near you to purchase today!

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  • Crafted by passionate pet nutritionists
  • Made with fresh meat, poultry & fish
  • Minimally processed with no meat meals
  • Recipes tailored to your pet's size & life stage
  • Bursting with nutrient-packed superfoods
  • Perfectly balanced to support a healthy weight

Our expertly crafted recipes taste good and help pets thrive throughout their lives.

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Find NOW FRESH at a Pet Valu Near You

We're part of the neighborhood. Discover NOW FRESH at a Pet Valu in your area.

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Find other NOW FRESH pets on social media

Follow us on social to get your daily dose of cuteness, tips on pet nutrition, & to participate in giveaways. Plus, share your pictures with us by tagging @nowfresh.petfood for a chance to be featured!