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When it comes to your pet's food, one size doesn't fit all

Our community of pet parents want what's best for their pets. Choosing NOW FRESH helps your pet look & feel great, and you'll feel great too knowing you're feeding premium quality recipes. All 3lb and 3.5lb bags are $9.99 at your local Centinela Feed!

On a beach looking out towards the lake, a wet large brown fluffy dog jumping up to grab a stick owner is holding up
  • We use only premium-quality fresh meats & fish
  • Minimally processed, with no by-product or meat meals
  • Tailored to your pet’s life stage and breed size
  • Bursting with over 20 nutrient-rich superfoods

Dogs & cats deserve food made with the same love and care as our own.

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Find a Centinela Near You

We're in your neighborhood. Discover NOW FRESH at a Centinela Feed store near you, where all 3lb & 3.5lb bags are only $9.99

Cat and dog silhouette

Please enter a city or zipcode above to locate stores near you.

Cat and dog silhouette

Please enter a city or zipcode above to locate stores near you.

Oliver the Bichon Frise

A Recipe for Success

A simple thank you

I am a Registered Veterinary Technician and I have a 12 year old Bichon whom 1 year ago today was diagnosed with Diabetes, chronic Pancreatitis and Liver Cancer on top of it all. I switched to NOW Senior and he is feeling so much better! It brings tears to my eyes, this recipe has saved my piece of mind. It is now almost a year into Oliver’s recovery, each day is so special and I feel so lucky to have grown up with this little guy and your food has helped our time together to grow.