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Choose food to help them thrive

Our community of pet parents have this in common – wanting what's best for their cats. Choosing NOW FRESH not only helps your cat look & feel great, but you'll feel great too knowing you're feeding premium quality recipes your pet will love.

4.6 stars, 1200+ reviews, kitten rubbing against NOW FRESH cat food bag
Orange tabby cat biting bag of NOW FRESH kibble for kittens

5-Star Review

"Very happy kitten!"

"My kitten LOVES this food! The ingredients are great, and the transition from his old food to this one was very easy on his stomach! get what you pay for, and that is quality pet food!"
- sully0721
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