Choose food to help them thrive

Our community of pet parents have this in common – wanting what's best for their pets. Choosing NOW FRESH not only helps your pet look & feel great, but you'll feel great too knowing you're feeding premium quality recipes your pet will love.

4.6 stars, 1200+ reviews, small breed dog sitting beside bag of NOW FRESH

Premium Dry Food Recipes

Popular Recipes for Dogs

Made with fresh de-boned meats like turkey, salmon & duck, and bursting with over 20 superfoods to create perfectly balanced nutrient profiles that are tailored to your dog's life stage & breed size.

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Premium Dry Food Recipes

Popular Recipes for Cats

Made with fresh de-boned meats like turkey, salmon & duck, and bursting with over 20 superfoods to create perfectly balanced nutrient profiles that are tailored to your cat's life stage.

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French Bulldog standing beside bag of NOW FRESH dry food

5-Star Review

"Quality food!!!"

"My French Bulldog puppy loved this food! It has excellent ingredients and no fillers. It left my Penelope full of shine on her coat. The kibble was a perfect size for a puppy. I would recommend this food."

- bigmakjenn

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Bamboo spoon with coconut oil and flaxseeds

Calico cat sitting beside bag of NOW FRESH dry food

5-Star Review

"I would definitely recommend this food!"

"First of all, I would like to say how great this food is! Both of my cats seem to really like it. The ingredients are incredible, the nutrients are well balanced and the quality is simply amazing...I believe my cat’s coat is looking a lot shinier and healthier recently. 😊"

- mandyxo

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