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Your Dogs Would Do Anything For You

But they can't read food labels. They count on you to choose perfectly balanced, minimally processed nutrition to help them thrive throughout their lives. Try NOW FRESH, made with fresh meats & nutrient-rich superfoods, and no by-product or meat meals.

Large breed dog sitting with NOW FRESH dog food bag looking quizzically at camera
Berries
  • Crafted by passionate pet nutritionists
  • Made with fresh meat, poultry & fish
  • Minimally processed with no meat meals
  • Recipes tailored to your dog's size & life stage

Our dogs need us to make healthy choices for them, starting with balanced nutrition.

Find NOW FRESH at a Retailer Near You

We're part of the neighborhood. Discover NOW FRESH at a store in your area.

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Made by Experts, Approved by Dogs Across the World

Dogs have an incredible sense of smell, but they still can't read labels. As pet parents, it's our job to give our best friends the perfectly balanced nutrition they need. Watch how NOW FRESH is made to help your dog lead a long, happy and healthy life.

Find other NOW FRESH pups on social media

Follow us on social to get your daily dose of cuteness, tips on pet nutrition, & to participate in giveaways. Plus, share your pictures with us by tagging @nowfresh.petfood for a chance to be featured!