Real. Personalized. And packed with nutrients and flavour.
That’s why our nutritionists create delicious recipes for all life stages & breed sizes, using only the highest quality ingredients like fresh meats & fish and nutrient-rich superfoods. Minimally processed to preserve nutrients & flavour, our recipes offer complete nutrition to help dogs & cats thrive throughout their lives.
- Crafted to suit your pet’s age and size
- Highly digestible fresh meats with no by-products or meat meals
- Minimally processed for maximum nutrients & flavour
- Perfectly balanced with protein & nutrient-rich produce
We work hard to make your choice easy.
Recipes for Dogs
Recipes for Cats
Success Stories
Mack and his two sisters love Now Fresh
After a difficult nutrition journey, Mack, Callie and Dakota are now thriving on Now Fresh. Dog Mom Krista loves how our premium ingredients and minimally processed recipes have made her pups’ food sensitivities a non-issue.
What recipe did Krista choose for Mack, Callie and Dakota?
Read Dakota, Callie & Mack's Full Story
Good Reads
Cat Won't Eat Wet Food? Read This!
