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All fresh. None of the fuss.

Perfectly balanced, high-quality goodness to help dogs and cats live long, happy, and healthy lives.

Woman in kitchen with dog with paws on counter and bag of NOW FRESH kibble
Blueberries and cranberries
NOW FRESH Small Breed Senior for Dogs and Adult Cat dry food bags and Turkey Stew for Dogs wet food Tetra Pak

Real. Personalized. And packed with nutrients and flavour.

That’s why our nutritionists create delicious recipes for all life stages & breed sizes, using only the highest quality ingredients like fresh meats & fish and nutrient-rich superfoods. Minimally processed to preserve nutrients & flavour, our recipes offer complete nutrition to help dogs & cats thrive throughout their lives.

  • Crafted to suit your pet’s age and size
  • Highly digestible fresh meats with no by-products or meat meals
  • Minimally processed for maximum nutrients & flavour
  • Perfectly balanced with protein & nutrient-rich produce

We work hard to make your choice easy.

Mack the Bernese Mountain Dog laying on the grass

Success Stories

Mack and his two sisters love Now Fresh

After a difficult nutrition journey, Mack, Callie and Dakota are now thriving on Now Fresh. Dog Mom Krista loves how our premium ingredients and minimally processed recipes have made her pups’ food sensitivities a non-issue.
NOW FRESH Fish Recipe for Adult Dogs
What recipe did Krista choose for Mack, Callie and Dakota?
Rosemary stem