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Dry Food

A fresh approach to your cat's mealtime

Made with tasty fresh meats & fish and nutrient-rich superfoods, our whisker-licking Now Fresh recipes provide perfectly balanced and minimally processed goodness for cats, with complete nutrition to help keep them happy and active at every stage of life.


  • We use only premium-quality fresh meats & fish
  • Minimally processed, with no by-product or meat meals
  • Tailored to your cat's life stage
Cat illustration