We promise to make pet nutrition simple. Our expert pet nutritionists obsess over finding the perfect balance of fresh, simple ingredients, so you don’t have to. Why? Because your pet's health & wellness is our passion, plain & simple.
Our Founding Principle
Premium Quality Pet Nutrition Made Simple
We believe the key to helping dogs & cats thrive throughout their lives is complete, minimally processed nutrition made with only the best ingredients. We then tailor each recipe to size & life stage to help you choose the ideal recipe for your pet.
What We're Made Of
Fresh Ingredients, Balanced Nutrition
We’re choosy about our ingredients and believe balance is best. We use fresh de-boned meats like turkey, salmon & duck, whole eggs, and nutrient-dense fruits & veggies. We don’t use by-product or meat meals, artificial colours, flavours, or preservatives.
Crafted by Experts for Complete Health
We keep processing to a minimum to preserve nutrients and great flavour. By blending whole foods with supplemental ingredients such as probiotics & glucosamine, our expert pet nutritionists craft our recipes to support complete health.
- Healthy WeightPerfectly balanced proteins & fats tailored to your pets age & size to help them stay fit as they age.
- Healthy Immune SystemFruits & veggies rich in vitamins, minerals and antioxidants to help fight off sickness.
- Good DigestionHighly digestible fresh meats & fish, with probiotics & fibre-rich pumpkin & flaxseed to help them feel their best.
- Healthy Growth & AgingRecipes tailored to puppy & kitten, adult, and senior to support their needs at every stage of life.
Changing Pet's Lives Since 2007