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Created by Nutrition Experts, Loved by Pets.

Simply healthy, irresistibly yummy pet food made with fresh meats.

Real. Personalized. And packed with nutrients and flavour.

We see the individual spirit in every tail wag and purr. That’s why our nutritionists craft recipes tailored for dogs and cats of all ages and breeds. Using only the highest quality fresh meats, fish, fruits and veggies, we keep everything minimally processed so you can feed your pets the absolute best.

  • Crafted to suit your pet’s age and size
  • Highly digestible fresh meats with no by-products or meat meals
  • Minimally processed for maximum nutrients & flavour
  • Perfectly balanced with protein & nutrient-rich produce

We work hard to make your choice easy.

Our Promise
Two dogs sitting
Puppy sitting looking at camera

Recipes for Dogs

Tabby kitten with green eyes

Recipes for Cats

Success Stories

Mack and his two sisters love Now Fresh

After a difficult nutrition journey, Mack, Callie and Dakota are now thriving on Now Fresh. Dog Mom Krista loves how our premium ingredients and minimally processed recipes have made her pups’ food sensitivities a non-issue.
Now Fresh Grain-Free Recipe with Trout, Salmon & Herring for adult dogs
What recipe did Krista choose for Mack, Callie and Dakota?

Read Dakota, Callie & Mack's Full Story

Popular Recipes For Dogs

See all recipes for dogs
Now Fresh Small Breed Puppy Grain-Free Recipe with Turkey, Salmon & Duck

Small Breed Puppy

Turkey, Salmon & Duck Grain-Free Dry Dog Food

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Now Fresh Grain-Free Recipe with Lamb & Pork for adult dogs

Adult

Lamb & Pork Grain-Free Dry Dog Food

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Now Fresh Large Breed Senior Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Large Breed Senior

Turkey, Salmon & Duck Grain-Free Dry Dog Food

View recipe

Popular Recipes For Cats

See all recipes for cats
Now Fresh Grain-Free Recipe with Turkey, Salmon & Duck for kittens

Kitten

Turkey, Salmon & Duck Grain-Free Dry Cat Food

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Now Fresh Grain-Free Recipe with Turkey, Salmon & Duck for adult cats

Adult

Turkey, Salmon & Duck Grain-Free Dry Cat Food

View recipe

Now Fresh Grain-Free Recipe with Turkey, Salmon & Duck for senior cats

Senior

Turkey, Salmon & Duck Grain-Free Dry Cat Food

View recipe

Our Blog

Good Reads

Dog sniffing food with bag of NOW FRESH

What’s the Best Protein Source for Dogs: Meat, Meat Meals or By-Products?

Research shows that kibble made with fresh meat is easier for our dogs to digest than kibble made with meat meals, or a combination of the two. Plus, with its higher amino acid content, a little fresh meat goes a long way.

Cat watching owner read ingredient list on cat food bag

What to Look for in Cat Food Ingredients

Making sure you choose a cat food that uses high quality ingredients for a complete and balanced meal is the most important thing to look for in cat food, as well as finding the right fit to meet your cat’s needs!