Fresh, simple, whole. For every size & stage of life.
Perfectly balanced, minimally processed goodness, to help dogs and cats live long, happy, and healthy lives.
When it comes to your pet’s food, one size doesn’t fit all
That’s why our nutritionists create delicious recipes for all life stages & breed sizes, using only the highest quality ingredients like fresh meats & fish and nutrient-rich superfoods. Minimally processed to preserve nutrients & flavor, our recipes offer complete nutrition to help dogs & cats thrive throughout their lives.
- We use only premium-quality fresh meats & fish
- Minimally processed, with no by-product or meat meals
- Tailored to your pet’s life stage and breed size
- Bursting with over 20 nutrient-rich superfoods
Dogs & cats deserve food made with the same love and care as our own.
Recipes for Cats
A Recipe for Success
Mack and his two sisters love NOW FRESH
After a difficult nutrition journey, Mack, Callie and Dakota are now thriving on NOW FRESH. Dog Mom Krista loves that our high quality ingredients and minimally processed recipes help her pups live long and healthy lives.
Dakota, Mack & Callie love our Now Fresh Fish Recipe for Adult Dogs
Read Dakota, Callie & Mack's Full Story
Good Reads
What’s the Best Protein Source for Dogs: Meat, Meat Meals or By-Products?
