Dogs & Cats Deserve the Best Nutrition | NOW FRESH
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Our Story

The idea was simple. Pets deserve food that is made with the same love, care, and thoughtfulness as we put into preparing meals for the human members of our families.

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Perfectly Balanced Nutrition

Helping keep pets healthy and happy

We owe it to them to choose only the best ingredients like fresh meat and nutrient-rich superfoods. We keep processing to a minimum to preserve nutrients and flavor, cooking our recipes at the lowest possible temperature and using no meat meals.

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Looking to the Future

Committed to people and the planet

While pets are our number one priority, we also care deeply about being a force for good in our communities and reducing our footprint on the planet. We believe that committing to purposeful changes throughout our organization adds up to a big impact.

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A Sustainability Plan with a Purpose

We have developed a four-point plan modeled on the United Nations' Sustainable Development Goals for 2030, to guide our purposeful steps towards creating a positive impact on pets, the environment, and the communities where we live and work.

  • Environment
    Continually seeking ways to reduce our carbon footprint and protect the natural world around us.
  • Community
    Giving back purposefully and consistently for long-term social and economic health.
  • Employees
    Investing in our team’s physical, social, professional, and financial well-being.
  • Transparency
    Becoming ever more accountable, transparent, and ethical in the way we work.

You can count on us

We're here to help

We’re humans caring for pets, and pet parents caring for pet parents, so get in touch if there’s anything we can do to help.
Questions for our team?
Get in Touch

NOW FRESH. Because happy, healthy lives are in the balance.