Our Story
The idea was simple. Pets deserve food that is made with the same love, care, and thoughtfulness as we put into preparing meals for the human members of our families.
Perfectly Balanced Nutrition
Helping keep pets healthy and happy
We owe it to them to choose only the best ingredients like fresh meat and nutrient-rich superfoods. We keep processing to a minimum to preserve nutrients and flavor, cooking our recipes at the lowest possible temperature and using no meat meals.
Looking to the Future
Committed to people and the planet
While pets are our number one priority, we also care deeply about being a force for good in our communities and reducing our footprint on the planet. We believe that committing to purposeful changes throughout our organization adds up to a big impact.
A Sustainability Plan with a Purpose
We have developed a four-point plan modeled on the United Nations' Sustainable Development Goals for 2030, to guide our purposeful steps towards creating a positive impact on pets, the environment, and the communities where we live and work.
- EnvironmentContinually seeking ways to reduce our carbon footprint and protect the natural world around us.
- CommunityGiving back purposefully and consistently for long-term social and economic health.
- EmployeesInvesting in our team’s physical, social, professional, and financial well-being.
- TransparencyBecoming ever more accountable, transparent, and ethical in the way we work.
You can count on us
We're here to help
NOW FRESH. Because happy, healthy lives are in the balance.