Skip to Main Content

We use cookies to offer you a better experience, analyze site traffic and assist with our marketing efforts. By using this website you accept the use of cookies, outlined in our Privacy Policy.

Simply healthy, irresistibly yummy dog food

From small and mighty puppies to senior gentle giants, your dog deserves 100% delicious nutrition. Try Now Fresh for dry dog food that is simply healthy and irresistibly yummy.

Shaggy dog sitting on chair
Fresh bowl with veggies

FRESH IS BEST

Why Choose Now Fresh?

Simply put, fresh meat tastes better. We never include by-product or meat meals and keep processing to a minimum, crafting our recipes with fresh de-boned meats for easily digested protein and irresistible flavour. Balanced with nutrient-dense fruits & veggies and essential vitamins and minerals, our recipes offer complete nutrition that is 100% delicious.

Created by Nutrition Experts, Loved by Pets

One of the best feelings in the world is seeing your dog healthy, happy, and loving life. Our recipes support a lifetime of good health with premium nutrition tailored to your dog's needs at each size and age.

POPULAR PRODUCTS

Recipes for Dogs

Our expert nutritionists tailor our dog food recipes to each size and life stage, from small breed puppies to large breed seniors. Browse our most popular products to find the right recipe for your pooch.

Now Fresh Adult Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Adult

Turkey, Salmon & Duck Grain-Free Dry Dog Food

View recipe

Now Fresh Small Breed Grain-Free Recipe with Turkey, Salmon & Duck

Small Breed Adult

Turkey, Salmon & Duck Grain-Free Dry Dog Food

View recipe

Now Fresh Large Breed Adult Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Large Breed Adult

Turkey, Salmon & Duck Grain-Free Dry Dog Food

View recipe

Now Fresh Puppy Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Puppy

Turkey, Salmon & Duck Grain-Free Dry Dog Food

View recipe

Now Fresh Senior Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Senior

Turkey, Salmon & Duck Grain-Free Dry Dog Food

View recipe

Now Fresh Small Breed Senior Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Small Breed Senior

Turkey, Salmon & Duck Grain-Free Dry Dog Food

View recipe

White bull with a pink collar

SUCCESS STORIES

Great option for protein in dogs that have allergies to chicken/ excellent price point

NOW FRESH was actually something I had been sceptical on feeding my shorty bulls, one being allergic to chicken and certain by-products and another to certain grains, there were absolutely zero reactions and they LOVED IT! The fish made their coats nice and shiny and their food is actually quite affordable, especially compared to some of the top grain-free brands out there.
blu_eyed_blonde19

Want to see more recipes?

Shop all dog food