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Fresh, simple, whole. For every size & stage of life.

Perfectly balanced, minimally processed goodness, to help dogs and cats live long, happy, and healthy lives.

Woman in kitchen with dog with paws on counter and bag of NOW FRESH kibble
Blueberries and cranberries

When it comes to your pet’s food, one size doesn’t fit all

That’s why our nutritionists create delicious recipes for all life stages & breed sizes, using only the highest quality ingredients like fresh meats & fish and nutrient-rich superfoods. Minimally processed to preserve nutrients & flavour, our recipes offer complete nutrition to help dogs & cats thrive throughout their lives.

  • We use only premium-quality fresh meats & fish
  • Minimally processed, with no by-product or meat meals
  • Tailored to your pet’s life stage and breed size
  • Bursting with over 20 nutrient-rich superfoods

Dogs & cats deserve food made with the same love and care as our own.

Our Promise
Dog watching woman scoop NOW FRESH kibble

Recipes for Dogs

Dog watching woman scoop NOW FRESH kibble
Woman scooping NOW FRESH kibble into bowl for cat

Recipes for Cats

Mack the Bernese Mountain Dog laying on the grass

A Recipe for Success

Mack and his two sisters love Now Fresh

After a difficult nutrition journey, Mack, Callie and Dakota are now thriving on Now Fresh. Dog Mom Krista loves that our high quality ingredients and minimally processed recipes help her pups live long and healthy lives.
NOW FRESH Fish Recipe for Adult Dogs
Dakota, Mack & Callie love our Now Fresh Fish Recipe for Adult Dogs

Read Dakota, Callie & Mack's Full Story

Rosemary stem

Popular Recipes For Dogs

See all recipes for dogs

Popular Recipes For Cats

See all recipes for cats

Our Blog

Good Reads

Dog sniffing food with bag of NOW FRESH

What’s the Best Protein Source for Dogs: Meat, Meat Meals or By-Products?

Research shows that kibble made with fresh meat is easier for our dogs to digest than kibble made with meat meals, or a combination of the two. Plus, with its higher amino acid content, a little fresh meat goes a long way.

Cat watching owner read ingredient list on cat food bag

What to Look for in Cat Food Ingredients

Making sure you choose a cat food that uses high quality ingredients for a complete and balanced meal is the most important thing to look for in cat food, as well as finding the right fit to meet your cat’s needs!