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Enjoy $10 OFF any 8lbs or larger bag of kibble for dogs and cats! Print your coupon here and redeem in-store.

Created by Nutrition Experts, Loved by Pets.

Simply healthy, irresistibly yummy pet food made with fresh meats.

Real. Personalized. And packed with nutrients and flavour.

That’s why our nutritionists create delicious recipes for all life stages & breed sizes, using only the highest quality ingredients like fresh meats & fish and nutrient-rich superfoods. Minimally processed to preserve nutrients & flavour, our recipes offer complete nutrition to help dogs & cats thrive throughout their lives.

Crafted to suit your pet’s age and size
Highly digestible fresh meats with no by-products or meat meals
Minimally processed for maximum nutrients & flavour
Perfectly balanced with protein & nutrient-rich produce

We work hard to make your choice easy.

Our Nutritional Philosophy

Two dogs sitting

Puppy sitting looking at camera

Recipes for Dogs

Tabby kitten with green eyes

Recipes for Cats

Success Stories

Mack and his two sisters love Now Fresh

After a difficult nutrition journey, Mack, Callie and Dakota are now thriving on Now Fresh. Dog Mom Krista loves how our premium ingredients and minimally processed recipes have made her pups’ food sensitivities a non-issue.

Read Dakota, Callie & Mack's Full Story

Popular Recipes For Dogs

See all recipes for dogs

Now Fresh Small Breed Puppy Grain-Free Recipe with Turkey, Salmon & Duck

Small Breed Puppy

Turkey, Salmon & Duck Grain-Free Dry Dog Food

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Now Fresh Grain-Free Recipe with Lamb & Pork for adult dogs

Adult

Lamb & Pork Grain-Free Dry Dog Food

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Now Fresh Large Breed Senior Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Large Breed Senior

Turkey, Salmon & Duck Grain-Free Dry Dog Food

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Popular Recipes For Cats

See all recipes for cats

Now Fresh Grain-Free Recipe with Turkey, Salmon & Duck for kittens

Kitten

Turkey, Salmon & Duck Grain-Free Dry Cat Food

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Now Fresh Grain-Free Recipe with Turkey, Salmon & Duck for adult cats

Adult

Turkey, Salmon & Duck Grain-Free Dry Cat Food

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Now Fresh Grain-Free Recipe with Turkey, Salmon & Duck for senior cats

Senior

Turkey, Salmon & Duck Grain-Free Dry Cat Food

View recipe