Our Commitment to Sustainability

Sustainability progress comes in all shapes and sizes; sometimes it’s big and exciting, and sometimes it runs quietly in the background. At Now Fresh and across the entire Petcurean family of brands, what remains consistent is a deep-rooted and passionate commitment to doing better, and being better, no matter how big or small the opportunity. We’ve always tried to do the right thing since Petcurean was founded back in 1999, and in the past two years we’ve kicked things up a notch (or two!) to achieve our sustainability goals. We’re now midway through our four-year sustainability plan, and while we have a long way to go, we’re proud to share our progress with you.

Second Annual

Sustainability Impact Report

From food donations to reducing plastic, Now Fresh is proud to be part of Petcurean’s sustainability story.

View the Report

Here are some highlights!

We're carbon neutral!

We calculated our Scope 1 & 2 greenhouse gas emissions and and offset 100% of our emissions!

288 tonnes CO2e offset!

We're making the switch!

We're switching to recyclable packaging for Now Fresh dry food.

The majority of our bags will be 100% recyclable by the end of 2025!

We have Pet Sustainability Accreditation!

For four years running, we've met the Pet Sustainability Coalition's high standards for accreditation.

Second Annual

Sustainability Impact Report

From food donations to reducing plastic, Now Fresh is proud to be part of Petcurean’s sustainability story.

View the Report