Skip to Main Content

We use cookies to offer you a better experience, analyze site traffic and assist with our marketing efforts. By using this website you accept the use of cookies, outlined in our Privacy Policy.

August 5, 2021

Joe’s Weightloss Journey: A Healthier and Happier Cat

  • Success Story
  • Weight Loss
  • Cat Food
Orange cat sitting in sun

Keeping your furry feline in good shape doesn't always pose an easy task! Ensuring your cat maintains a healthy weight has a lot to do with choosing the proper diet and paying close attention to the ingredients. Providing your cat is always at a healthy weight allows them to live long, healthy and happy lives, all while keeping their energy levels up. Joe, a short-haired orange cat, was overweight when his pet parent, Ashton, came into his life. With the help of our  Now Fresh's Recipes for Adult Cats, Joe is in the best shape of his life! Hear what Ashton has to say below!

Joe the orange cat on window sill

When I moved in to live with Joe, he was three years old and approximately 28 pounds - severely overweight. I knew I had to switch him to Now Fresh and have him on a strict diet. It's been just over a year and a half, and Joe now weighs in at approximately 12 pounds. It's been a challenge for sure because he is stubborn and wants to eat his sibling's food. Now, he eats happily twice daily, enjoys treats often, and has regular vet checkups. We still want him to lose another 2 pounds, but we're going to take the summer easy. Since transitioning to Now Fresh, Joe has lost over 16 pounds. He can be stubborn, but he's on a set schedule now. When it's time to eat, Joe will sit down for his bowl of food, as we have taught him to "sit." A cat's diet can be challenging, but it's a long-term task just like any human that is overweight, except Joe's exercise just laps within my house. I recommend starting slowly by mixing wet food with soft food. Most cats love the Now Fresh Turkey Stew with bone broth. Joe will eat pretty much anything!

I recommend any of the flavours, I have tried all of them with many different cats and been successful.
Joe the orange cat sitting in sun
Ashton JohnsonJoe's Mom

Looking for extra support in your cat’s weight loss journey? Try our Now Fresh Turkey, Salmon & Duck Recipe for Adult Cats or our Now Fresh Wild Salmon Pâté with Bone Broth to help support healthy digestion.

Discover what makes Now Fresh the perfect recipe for your cat. With unique, delicious and wholesome ingredients, we’re sure you’ll find something your cat will love!

Do you have a success story to share? We'd love to hear from you!


Now Fresh Team

Now Fresh Team

A Team of Dedicated Pet Parents & Nutrition Experts

We all want our cats and dogs to lead happy, healthy lives. We’re here to help you, with easy-to-understand information about your pet's daily care and feeding.