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The kibble that is fresher than the rest

Yup. There’s fresh meat in this kibble.

Only fresh de-boned meat and fish in every scoop and with recipes customized for every pet.

All ages. All stages. All good.

Tabby kitten with the paws on the glass
Fresh bowl with veggies

What makes Now Fresh different?

Simple. It's fresh meat without the mess.

No by-product or meat meals. Minimal processing. Crafted with fresh de-boned meats. Balanced with nutrient-dense fruits & veggies and essential vitamins and minerals.

POPULAR PRODUCTS

Recipes for Cats

Our expert nutritionists tailor our cat food recipes to each life stage, from playful little kittens to cherished older cats. Browse our most popular products to find the right recipe for your cat.

Now Fresh Grain-Free Recipe with Turkey, Salmon & Duck for kittens

Kitten

Turkey, Salmon & Duck Grain-Free Dry Cat Food

Now Fresh Grain-Free Recipe with Turkey, Salmon & Duck for adult cats

Adult

Turkey, Salmon & Duck Grain-Free Dry Cat Food

Now Fresh Grain-Free Recipe with Turkey, Salmon & Duck for senior cats

Senior

Turkey, Salmon & Duck Grain-Free Dry Cat Food

Cat looking at camera with bowl of Now Fresh

SUCCESS STORIES

Mr. Floyd Pickles finds his forever food

When Mr. Floyd Pickles first came into the store, he had a wiry topcoat and was losing clumps of fur. The store staff, with a wide selection of brands and products to choose from, knew just the product to fix him up and switched him to our Recipe with Turkey, Salmon & Duck for Adult Cats. Over a year has passed now since Mr. Floyd Pickles has been officially adopted and fed our food, and the store staff have shared that he has come a long way from his scruffy, fur-losing days and has now filled out to be a beautiful cat with a thick, shiny coat.
Manitoba Store Staff
Mr. Floyd Pickles' New Family

Want to see more recipes?