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The kibble that is fresher than the rest

Yup. There’s fresh meat in this kibble.

Only fresh de-boned meat and fish in every scoop and with recipes customized for every pet.

All ages. All stages. All good.

Dog with a kibble bowl
Fresh bowl with veggies

What makes Now Fresh different?

Simple. It's fresh meat without the mess.

No by-product or meat meals. Minimal processing. Crafted with fresh de-boned meats. Balanced with nutrient-dense fruits & veggies and essential vitamins and minerals.

POPULAR PRODUCTS

Recipes for Dogs

Our expert nutritionists tailor our dog food recipes to each size and life stage, from small breed puppies to large breed seniors. Browse our most popular products to find the right recipe for your pooch.

Now Fresh Adult Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Adult

Turkey, Salmon & Duck Grain-Free Dry Dog Food

Now Fresh Small Breed Grain-Free Recipe with Turkey, Salmon & Duck

Small Breed Adult

Turkey, Salmon & Duck Grain-Free Dry Dog Food

Now Fresh Large Breed Adult Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Large Breed Adult

Turkey, Salmon & Duck Grain-Free Dry Dog Food

Now Fresh Puppy Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Puppy

Turkey, Salmon & Duck Grain-Free Dry Dog Food

Now Fresh Senior Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Senior

Turkey, Salmon & Duck Grain-Free Dry Dog Food

Now Fresh Small Breed Senior Grain-Free Recipe with Turkey, Salmon & Duck for dogs

Small Breed Senior

Turkey, Salmon & Duck Grain-Free Dry Dog Food

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SUCCESS STORIES

Great dog food, great price!

As someone who works at a pet store I see all the different brand types and prices of dog food and wanted to pick something that was affordable for me yet the best quality for my dog. After much research this one was one of the top three brands based on price and quality. I also spoke to many customers of the quality of life and longevity of their pets based on the food and breeds of dogs. Mine is a small Maltese and ate the puppy version first and switched the adult recently. I hope to continue on it.
Madison
Cerberus's Tutor

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