Hungry, but not like the wolf.

Dogs may be descendants of wolves, but these days they can thrive on a more balanced diet. That's why our expert pet nutritionists take a balanced approach to protein with Now Fresh, using only the best animal and plant ingredients.

Black dog in grass with bag of Now Fresh

Provides complete nutrition
Helps maintain a healthy weight
Easy to digest
Helps keep aging kidneys happy

How balanced protein supports your dog's health

Black dog standing in grass beside bag of Now Fresh

Balanced Protein from Quality Ingredients

Our dogs typically live a far more laid-back lifestyle than their wolf ancestors, so our expert pet nutritionists have intentionally selected high-quality proteins in balanced proportions to meet their modern needs at every age and size:

Fresh Meats & Fish

We keep processing to a minimum using fresh proteins like de-boned turkey, salmon & duck to create a delicious, easy-to-digest recipe your dog will love.

Whole Eggs

Eggs are a little miracle ingredient, known as the "perfect protein" for their complete amino acid profile.

Field Peas

Small but mighty, peas provide muscle-maintaining protein, and are an excellent grain-free source of energizing carbohydrates and digestion-supporting fiber.

Expert Advice

Answers from Our Pet Nutritionists

What’s the Best Protein Source for Dogs: Meat, Meat Meals or By-Products?

Research shows that kibble made with fresh meat is easier for our dogs to digest than kibble made with meat meals, or a combination of the two. Plus, with its higher amino acid content, a little fresh meat goes a long way.

Dog sitting with bowl of NOW FRESH kibble and fresh protein including salmon, turkey, duck, eggs and peas

How Much Protein Does a Dog Need Per Pound of Body Weight?

How much protein your dog needs can vary. Approximately 1.2 grams of protein per pound of body weight, or 20-27% crude protein, is enough for a moderately active adult dog. Any unused protein will be either stored as fat or excreted in urine.

Find the Perfect Recipe

Perfectly Balanced Nutrition Tailored to Your Dog

With your dog's wild pack-hunting days behind them, Now Fresh recipes provide complete & balanced nutrition for your furry family member. With nutrition tailored to your dog’s age & size, your dog gets everything they need with a taste they’ll love.