What Does Fresh Mean to Us?
"Fresh" is not just a word, but the very essence of our nutritional philosophy. It embodies our commitment to providing pets with the most nourishing, satisfying meals possible.
Our Pledge to Purity and Quality
Navigating the vast sea of pet foods can be overwhelming. That's why we've embraced simplicity and transparency, elevating the standard for what pet food should be. We ensure your pet receives only premium-quality ingredients - think de-boned turkey, salmon, and duck, enriched with fruits and vegetables. Real, recognizable, wholesome foods are at the heart of every meal.
What About Meat Meals and By-Products?
What is chicken meal in dog food? Meat meals are a processed version of the proteins pets crave and need, cooked at a high heat before being ground into a powder. By-product meals follow the same cooking process, however they include parts of the body other than the muscle meat. Our stance is clear - fresh, minimally processed meats are superior. No by-product meals. No meat meals. No worries.
Formulations Crafted to Meet AAFCO Dog Food & Cat Food Guidelines
Every Now Fresh recipe is more than just a meal; it's a promise of uncompromising quality. We pride ourselves on providing recipes that adhere to the strict guidelines set by the Association of American Feed Control Officials (AAFCO), ensuring your pet receives perfectly balanced and complete nutrition with every bite.
The Science and Heart Behind Our Recipes
Behind every delicious bowl of Now Fresh kibble is a dedicated team of pet nutrition experts. Their expertise ensures that each recipe is balanced, beneficial, and backed by science - all while being delightful to the palate. Our emphasis on dog food without by-product meals spotlights our commitment to quality, emphasizing whole, fresh ingredients over fillers and artificial additives.
Redefining Kibble
So, what is kibble and what does it mean to us? It's the culmination of meticulous selection, preparation, and unconditional love for pets. It means meals designed for the exact life stage of your pet, crafted with ingredients you'd happily find on your own plate. In our hands, kibble transforms into a testament to nutrition, care, and the bond between pets and their parents.