All fresh. None of the fuss.

Perfectly balanced, high-quality goodness to help dogs and cats live long, happy, and healthy lives.

Real. Personalized. And packed with nutrients and flavour.

We see the individual spirit in every tail wag and purr. That’s why our nutritionists craft recipes tailored for dogs and cats of all ages and breeds. Using only the highest quality fresh meats, fish, fruits and veggies, we keep everything minimally processed so you can feed your pets the absolute best.

Crafted to suit your pet’s age and size
Highly digestible fresh meats with no by-products or meat meals
Minimally processed for maximum nutrients & flavour
Perfectly balanced with protein & nutrient-rich produce

We work hard to make your choice easy.

Our Nutritional Philosophy

Recipes for Dogs

Recipes for Cats

Success Stories

Mack and his two sisters love Now Fresh

After a difficult nutrition journey, Mack, Callie and Dakota are now thriving on Now Fresh. Dog Mom Krista loves how our premium ingredients and minimally processed recipes have made her pups’ food sensitivities a non-issue.