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Fresh, simple, whole. For every size & stage of life.

Perfectly balanced, minimally processed goodness, to help dogs and cats live long, happy, and healthy lives.

Woman snuggling with her dog
Blueberries and cranberries
NOW FRESH Small Breed Senior for Dogs and Adult Cat dry food bags

When it comes to your pet’s food, one size doesn’t fit all

That’s why our nutritionists create delicious recipes for all life stages & breed sizes, using only the highest quality ingredients like fresh meats & fish and nutrient-rich superfoods. Minimally processed to preserve nutrients & flavour, our recipes offer complete nutrition to help dogs & cats thrive throughout their lives.

  • We use only premium-quality fresh meats & fish
  • Minimally processed with no dried meats
  • Tailored to your pet’s life stage and breed size
  • Bursting with over 20 nutrient-rich superfoods

Dogs & cats deserve food made with the same love and care as our own.

Mack the Bernese Mountain Dog laying on the grass

Success Stories

Mack and his two sisters love Now Fresh

After a difficult nutrition journey, Mack, Callie and Dakota are now thriving on Now Fresh. Dog Mom Krista loves that our high quality ingredients and minimally processed recipes help her pups live long and healthy lives.
NOW FRESH Recipe for Adult Dogs
What do we recommend for dogs like Dakota and his sisters?
Rosemary stem