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A Message from Now Fresh

After careful consideration, we've made the difficult decision to discontinue our Now Fresh recipes in the EU. We understand this change may come as a disappointment, and we want you to know we don't make these decisions lightly.

Closeup of Great Dane looking at camera

Our commitment to providing your pets with the highest quality nutrition remains unwavering. And while our Now Fresh recipes are no longer available, we have many great options with our sister brand, Go! Solutions. These recipes are crafted with the same love, care, and commitment to your pet's health and happiness. We've created the transition guide below to help you find a comparable Go! Solutions recipe.

Now Fresh Recommended Recipe Transition (PDF)

We are grateful to the many pet parents in the EU who have put their trust in feeding their dogs and cats our brands.

Please reach out to our Customer Care team with any further questions at customercare@nowfresh.com.